I realize that Y2K fashion, which was enjoyed by Generation X in the early 2000s, is gaining popularity again these days, and the trend circulates.
In the past, the headscarf used by the first-generation idol group HOT and Fin.K.L became popular again this summer.
More people are also looking for leopard print and overalls.
Most of the retro culture that is popular these days is from the 1980s to the early 2000s.
Popular songs, retro fashion, cassette tapes, and old books, which were popular at the time, are popular.
Sales of digital cameras used as props in girl group music videos are also increasing.
Companies have been introducing related products early on in the retro craze.
Last year, Samsung Electronics introduced its old logo on products that reminded people of past folder phones.
In 2022, LG Electronics also attracted consumer attention by setting up an experience space with a full-body Geumseongsa sign.
Why do people go crazy about retro culture and miss the past?
The most common answer was that the reality was too hard and exhausting.
Subsequently, there were not a few answers saying that they missed the happy moments in the past, had many fun memories, and wanted to avoid reality.
These days, when consumer sentiment has shrunk due to the economic recession, food companies are also actively using "retro marketing."
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