A 72-meter-wide media wall was installed on the outer wall of Shinsegae Department Store in Myeong-dong, Seoul.
The project comes after Myeong-dong was set up as a free zone for outdoor advertisements, and the Seoul Metropolitan Government introduces the city's iconic characters Hatch and Soul Friends through this super-large media wall.The city of
said it will continue to produce high-quality content for digital outdoor advertisements to maximize Seoul's brand value and promote the city image of cutting-edge technology and art globally.
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