[Economy pick] Rosé's "Apartment" is popular.The retail price is also "tactile."

[Anchor]
This is the second topic.

is popular with my 'apartment'...Distribution price is also 'tactile'

is very addictive.

[Reporter]
Okay, let's listen to the song.

It's a song sung by Blackpink Rosé with American pop star Bruno Mars.

It is a song inspired by the Korean alcohol game 'Apartment', so it has B-class sensibility.

As it became very popular, topping domestic music broadcasts, Bruno Mars also thanked in Korean on social media.

The number of music video views exceeded 100 million times in five days, so it is truly a craze overseas.

If the Netflix drama 'Squid Game' announced many traditional Korean games,

This song gives you a glimpse of what young Koreans drink and how they play.

Naturally, foreigners' interest in Korean culture is also increasing.
On
YouTube, there are many videos introducing Korean drinking games in English, including apartment games.

[Anchor]
I didn't imagine foreigners pronouncing 'apartment' in Korean pronunciation.
The
distribution industry is also paying keen attention to the aftermath?

[Reporter]
After the release of the new song, another video attracted attention.

A video of Rosé making her own so-called "so-maek" and making kimchi fried rice or dried squid snacks has been posted on the U.S. magazine's YouTube account,

There were comments such as exactly what kind of alcohol Rosé is drinking now and that the food looks so delicious.

In particular, in the case of domestic liquor companies that Rosé used to make somaek, they also operate a YouTube channel that teaches English how to make representative snacks such as sea snail noodles and meat pancakes.

With this interest, we plan to further accelerate marketing aimed at overseas consumers.

Attention is focusing on whether the new song "Apartment" will lead the Korean Wave following Psy's "Gangnam Style."