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The delivery app has actually failed to reach a win-win agreement..."Worried about the balloon effect."

2024.11.08 PM 03:24
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[Anchor]
Restaurant owners, if you earn a million won, you have to pay an average of 240,000 won to the delivery app.

The win-win consultative body to reduce the burden of excessive delivery app fees has not been reached despite more than 100 days of consultation.

Public interest committee members nailed on the delivery app to come up with a final win-win plan on the 11th, but there is also a balloon effect of increasing other burden items such as advertising fees.

Lee Seung-eun reports.

[Reporter]
Despite the 11th meeting between the delivery platform and the store, there was still a wide gap over the brokerage fee rate.

The industry's No. 1 Baedal Minjok lowered its brokerage commission rate, which is up to 9.8%, to 7.8%-2%, and said it would not accept it in traditional markets.

However, he said he would increase the cost of delivery to 3,400 won by raising the cost of delivery to a maximum of 500 won.However,

, Coupang Eats also imposed the condition that the same level of win-win measures should be implemented.

Coupang Eats offered a maximum commission rate of 9.5%, and said it would unify the delivery fee to 2,900 won, but pay a premium for the top 50%.

It is far below the 2% to 5% demanded by the store companies.

Accordingly, the public interest committee members proposed the principle of arbitration and requested that the final win-win plan be submitted by the 11th.

The arbitration principle lowered the maximum brokerage fee rate from the current level, but not exceeding the average 6.8% level, and maintained the current level of KRW 1,900 to KRW 2,900 for delivery costs.

[Lee Jung-hee / Delivery platform - Chairman of the Win-Win Consultative Body (Commissioner of Public Interest): We asked Coupang Eats to propose a win-win plan that is close to the arbitration principle proposed by the public interest committee members. We asked Baedal Minjok to review whether there are any improvements to the current win-win plan.

However, such arbitration principles also fall short of the level of demands of stores, and both delivery apps are strongly checking each other, making it difficult to reach a settlement.

Self-employed people say that the answer is legislative regulation, saying that delivery apps have increased their dependence on advertising over the past 100 days of discussions.

[Kim Jun-hyung / Chairperson of the Presidential Association for Fair Platform: If you change the UI of the app and touch everything, and talk about it with a 3% (cut) fee, it seems that it's just a mockery from our point of view. They think the commission fee will go down to some extent, so they've put their hands on the advertisement now.]

Unlike card fees, delivery apps have a complex structure involving multiple parties, so it is not expected to be easy to prepare legislative regulations.

I'm YTN's Lee Seung Eun.

Jeong Jeong-yoon in video editing
Design Lee Na-young


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