K-Pop specialized Cube TV launched targeting world markets

Cube TV, South Korea's first-ever channel established jointly by a broadcaster and an entertainment agency, has officially launched its broadcasting on Thursday.

Specializing in K-Pop content, Cube TV is a joint venture between iHQ media company which operates several cable channels featuring movies, music programs, dramas and entertaiment news, as well as Cube Entertainment. The latter's flagship K-Pop stars are boy band Beast and girl groups 4Minute and CLC. Boy band BTOB is also under Cube's umbrella.

During the inaugural ceremony held at a YTN Newsquare hall in Seoul on Thursday, Cube TV said it will create various entertainment and K-Pop content targeting overseas markets.